Niche edits is a type of link building strategy that involves adding contextual links to an existing page, website, or blog post. This new way to produce and promote content is a legal and highly effective way to get new content noticed by both human readers and search engine crawlers and boost the significance of a page or site.

It would be justifiable to say niche edits is a strategy that leverages the power of backlinks on the internet to reach millions of people in seconds without investing too much time and effort in creating new content. You will only need to make improvements on existing content or get someone to add links to your promotional content on their already indexed web content.

Niche edits is not an entirely new approach to link building or search engine marketing. It just happens to be one of the more affordable ways to get a referral and improve your sites backlink profile.

what are niche edits

How Niche Edits Work

No one knows who coined the term ‘Niche Edits’ nor where it was used the first time. However, it is safe to say someone gave a name to a simple process that many had previously carried out.

Whoever coined the term found out that making edits on the contents of a page, website, or blog right after it is published with new anchors to vital information, names, or links had a massive impact on the ultimate visibility of those edits to the crawlers and readers.

Niche edits work as old content gets a face lift and becomes nearly as good as new content on the internet. When a website owner or publisher makes edits or improvements on an article, blog post, or web page that was published days, weeks, or even years ago, the editing is what passes as niche editing. Professional niche editing often involves inter-linking online publications in a circular fashion to form what is known as ‘the link wheel.’

This means that when niche edits are made on a single publication on the link wheel, the new links will be injected automatically into the inter-linked network of publications without the need to edit each individually. this is a form of one way link building.


Types of Niche Edits

Niche edits fall into two broad categories based on how the edits are inserted into an existing post. The first and most popular is the manual niche edits. The other is SAPE Links, a Russian-based Link Network market for buying and selling niche edits links.

You can do manual niche edits by directly contacting the post or page publisher and convincing them to add a relevant link to your site to a particular guest post. As a site owner, the only concern you will need to pay close attention to is the reputation of the site on which the added links are placed.

Some black-hat hackers have found a way to hack websites to place niche edits links from unsuspecting buyers on the posts or pages of hacked websites due to the success of niche edits. When considering buying niche edits to promote your site or products, be wary of cheap fast offers peddled on the black market as having ready websites for injecting niche editing or anchor links.


White-hat vs Black-hat Niche Edits

There are legal ways to get niche edits backlinks, and there are illegal techniques that hackers use to earn money from unsuspecting marketers. Before you embark on niche editing, you must understand which tactics are accepted and which ones you must avoid.

White-hat niche edits refer to the safe ways of curating links. Companies and marketers who use these legal approaches to promoting products and ideas work with traditional outreach approaches such as fixing broken backlinks and the good old link-building. In most cases, companies that offer this service will have a list of top-performing sites to which they have already published popular content. They can easily niche edit and deliver results faster than the competition.

Black-hat niche edits, on the other hand, is a terrible practice that will ultimately cost a website, blog, or product being promoted. SAPE networks that sell backlinks whose sources cannot be classified as trustworthy or reputable often use black-hat niche edits done without the consent or the permission of the owner of the blog, website, or published content.


Using Niche Edits for Natural Organic Traffic

improving rankings with niche edits

Just like traditional Search Engine Optimization, niche edits have the primary purpose of driving natural organic traffic to a website. Contextual backlinks from reputable and preferably aged sites are great at driving natural organic traffic because search engines can verify the authenticity and reputation of the source website.

You will notice even better results when you place links to your page or products on an authority website that is not only aged and reputable but also relevant to your product’s niche. Such links already boast of high rankings in search engine results page (SERP) and are an excellent source of organic traffic.

Niche edits are emerging as the next big thing in search engine optimization and search engine marketing after PBN links. It is apparent that they offer a new way to get the most natural and curated links from websites already indexed by search engines and trusted for the quality of the content it publishes.


When you are looking for simpler and faster ways to drive organic traffic to your website, you may want to consider niche edits. When done right, this new way to build trust and get traffic can do wonders to your website or blog and put you back on the map.

If you need help with your link building or would like any advice when moving forward with a new link building campaign, then you can contact Bettor Media who have experts that specialise in Casino SEO and Sports Betting SEO.